Arabic for Designers - Second Edition 2017

, by George Kandalaft

An Inspirational Guide to Arabic culture and creativity

Extensively illustrated with more than 200 examples of the best in contemporary
Arabic typography and graphic design, Arabic for Designers is an authoritative
guide for those unfamiliar with Arabic script. Using visual examples and case
studies, Mourad Boutros takes the reader through the entire range of graphic design
applications - newspaper and television typefaces, book jacket designs, corporate
and brand identity, logotype conversions, advertising, design for print and fine art.
The author shows how non-Arabic speaking designers can work with the language
and understand and respect its cultural nuances, whilst avoiding the pitfalls and
mistakes to which many Western designers have fallen victim.

Arabic for Designers demonstrates how designing with Arabic can yield incredibly
innovative, beautiful and successful results. Based upon over 40 years’ experience
of working with an array of corporate and creative clients, Mourad Boutros addresses
the rise in global awareness about Arab culture in ways that inform and inspire.

This book is an invaluable reference for design students, design professionals,
marketeers and anyone interested in Arabic culture and language.
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